Sunday Service Waiting Loop — GES 2022
Looping pre-service motion graphic shown before GES Sunday services.
- Client
- GES
- Category
- Motion Graphic
Project Overview
About this motion piece
Short event videos have one job: set the mood and get the message across in a few seconds, on a big screen or a phone. For GES, the brief was turned into a simple storyboard first — what the audience must read, feel and remember — before any animation started.
Typography, timing and colour follow the event identity, so the video sits naturally next to the rest of the event materials. Files are exported in the formats the team needs for live screens, YouTube and social media.
Keeping the animation simple and legible matters more than effects: text stays on screen long enough to read, logos are animated with restraint, and loops are designed to repeat smoothly while people wait.
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- 1
Brief & storyboard
Message, duration, screen format and key frames agreed up front.
- 2
Design & animation
Style frames first, then motion, transitions and sound sync.
- 3
Review & delivery
One round of revisions, then exports for every screen and platform.
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